Marketing associate professional | Loughborough College

Marketing associate professional

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Marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.

Current Entry Requirements

There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society. NVQs/SVQs in Marketing Research are available at Levels 3 and 4.

Typical education level:

Level 4-6

Typical Tasks

  • Discusses business methods, products or services and targets customer group with employer or client in order to identify marketing requirements.
  • Establishes an appropriate quantitative and qualitative market research methodology and prepares proposals outlining programmes of work and details of costs.
  • Collates and interprets findings of market research and presents results to clients.
  • Discusses possible changes that need to be made in terms of design, price, packaging, promotion etc. in light of market research with appropriate departments.
  • Briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications.

Desired Skills

Reading Comprehension
Active Listening
Writing
Critical Thinking
Active Learning
1965
New Job Opportunities
1.6%
An 1.6% rise in employment is expected by 2018 in the East Midlands.

Salaries

£41,067

Potential

£23,088

Average

£14,138

Entry level

Job Postings

Company: The Marketing Recruitment Group

Location: Coventry

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Company: Ascend Personnel

Location: Lichfield

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