The Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning. By understanding key marketing metrics and measurement techniques you will be able to interpret relevant insight and make informed strategic decisions.
This is a one year provision but you can start in September, January or April.
It is ideal for marketers with operational responsibilities and an eye on management including departmental managers, functional managers, product / brand managers, account managers, agency managers, marketing executives and business development managers.
The CIM Professional Diploma in Marketing covers the following three modules:
- Strategic Marketing - assessed by exam
- Mastering Metrics - assessed by written assignment
- Digital Strategy - assessed by portfolio
Blended Learning – Online (voiced-over lectures, with interactive activities and quizzes) plus four seminar sessions per module (approx. 4/5 hours long).
Each module can be achieved as a distinct, self-contained award which can be build up to attain the full diploma.
As part of the delivery of the CIM Professional Diploma in Marketing you will be taught by specialist marketers who have practical experience in the industry, business and commerce in the private and not-for-profit sectors. The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers' views of marketing in today's business environment, making this an extremely relevant qualification.
The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Loughborough College for the excellent standard of results achieved for assessments submitted in the March 2013 assessments session for the Delivering Customer Value through Marketing unit of the CIM Professional Diploma in Marketing.
In order to enrol onto the CIM Professional Diploma in Marketing you must have:
The CIM Professional Certificate in Marketing (either 2002 syllabus or the 2008 syllabus)
Any business or marketing Bachelors or Masters Degree (or equivalent qualification) where a minimum of one third of credits come from marketing (i.e. 120 credits in Bachelor’s degrees or 60 credits with Master’s Degrees)
Experience in a marketing management role that has provided potential students with ability to be able to demonstrate that they can meet the learning outcomes of the CIM Professional Certificate in Marketing if required to do so and is sufficient to pass the Entry test to Level 6.
Note: Entry level is dependent upon the currency and relevance of your qualifications and experience. If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV.
Having completed your CIM Professional Diploma in Marketing you will be able to take your qualification with you into employment.
This qualification gives you the knowledge, skills and understanding of the key operational responsibilities of the marketing manager, which is highly desirable in organisations.
Alongside this you can also progress onto the Level 7 qualification provided by the CIM, the Chartered Postgraduate Diploma in Marketing.