Intermediate Apprenticeship in Sales (Level 2)

Selling is the lifeblood of most organisations. If unable to sell their products or services, companies can easily go out of business. They therefore make sure they recruit promising trainees, give them the best opportunities and hold their good sales people in high esteem.

As an Apprentice you could find yourself working in a range of sectors, for example, a sales advisor in a retail store environment, or a membership advisor in a health and fitness club.

Course Content

  • Certificate in Principles of Sales (Level 2)
  • NVQ Certificate in Sales (Level 2)
  • Functional Skills Maths (Level 1) (if required)
  • Functional Skills English (Level 1) (if required)
  • Functional Skills ICT(Level 1) (if required)


Mandatory units include:

  • Time Planning in Sales
  • Complying with Legal, Regulatory and Ethical Requirements in a Sales or Marketing role
  • Deliver Reliable Customer Service

In addition you will select from a wide range of optional units to tailor the Apprenticeship to the requirements of your company, such as:

  • Selling Face-to-Face and via Telephone
  • Preparing and Delivering a Sales Demonstration
  • Selling at Exhibitions
  • Generating and Qualifying Sales Leads
  • Meeting Customers' After-sales Needs

Entry Requirements

Applicants must be in employment in a sales related role and have the ability to achieve at the level of this qualification - If you don't have an employer, you can apply for Apprenticeship vacancies via Apprenticeship Vacancies Online (AVOL).

Progression Opportunities

Job roles including:

  • Customer Sales Adviser
  • Customer Relationship Manager
  • Sales Team Leader

Next Steps

Key Facts



Course Duration:

1 Year