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BA (Hons) inEvents Management and Marketing

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Are you passionate about creating unforgettable experiences, driving engagement, and shaping brand identities? Look no further than our BA (Hons) Events Management and Marketing Degree programme. Our degree programme offers an exciting opportunity to explore the dynamic intersection of creativity, strategy, and organisation in the realm of events. Whether you dream of orchestrating unforgettable experiences, shaping brand identities, or driving business growth through live events, our comprehensive curriculum and practical approach will prepare you for success in this thriving industry.

Awarded by:Loughborough University

Key Facts

Start Dates:

  • September 2024



Mode of Attendance:

  • Full Time

Course Duration:

3 Years

UCAS Code:


College Code:



Events are more than just gatherings, they're powerful opportunities to connect, inspire, and influence. In an increasingly digital world, live experiences offer a tangible and immersive way for brands and organisations to engage with their audiences. By combining events management with marketing expertise, you'll learn how to create impactful experiences that captivate audiences, drive brand awareness, and deliver measurable results.

In our Events Management and Marketing Degree programme, your learning will include lectures, seminars, guest speakers, conferences, practical tasks, trips, peer-group learning and independent study. Throughout, you will delve into a diverse range of subjects, designed to equip you with the knowledge and skills needed to excel in the field.


Part A

  • Research and Academic Skills (RAS)
  • Introduction to the Business Environment
  • Principles of Marketing
  • Leading and Managing People
  • Stakeholder and Customer Insights
  • Introduction to Financial Accounting
  • Introduction to Sustainable Events Planning
  • Operations Management

Part B

  • Research Methods for Business
  • Managing a Sustainable Event Project
  • Critical Perspectives in Management and Leadership
  • Managing Human Resources and Equality and Diversity
  • Data Driven Decision Making
  • Events Marketing and Sponsorship
  • Employability and Career Skills

Part C

  • Research Project
  • Business Enterprise
  • Ethical Leadership and Corporate Social Responsibility
  • Contingency Planning and Crisis Management
  • Creating Experiential Events in the Experience Economy
  • Digital Marketing


96 UCAS points.

GCSE or equivalent English Language and Maths at grade 4/C or above.


Graduates of our BA (Hons) Events Management and Marketing Degree are well-equipped for a wide range of exciting career opportunities in the events industry and beyond. Whether you aspire to become an event planner or manager, marketing/ event coordinator or digital marketeer, our program prepares you to excel in roles that blend creativity, strategy, and execution. Achievement of this degree qualification also provides you with the platform for postgraduate study.

Course Costs

Programme Costs (Per Year):

  • Full Time (FT):

  • UK / EU Residents: £8,950
  • Non EU: £12,500

The fees and information stated on this page are for the 2024/25 academic year and may change for the 2025/26 academic year. We will update fee and course information for 2025/26 as soon as it is available.

You may have to pay additional costs during your studies. A summary of the costs that you may be expected to pay, and what is included, while studying a course within the Management department are listed below:

  • DBS checks, where required, are included in the fees.
  • The cost of all assessments at first attempt are included in your course fees, but if you do not pass at first attempt you will be responsible for resit fees, at a cost of £40 per module.
  • Field trips will be available during your programme. Costs of these are normally covered but you will be expected to make a contribution towards food, which varies depending on the duration of the trip. Some trips may require a refundable deposit (normally £20) which will be returned upon attendance on the trip.
  • The department runs a number of visits/ additional workshops/ qualifications for which students are not usually asked for payment. A refundable deposit may be asked for which is normally around £20. The deposit is refunded upon attendance/ successful completion of the course. There may be some food and drink costs and you should budget for day trips, which will vary depending on the duration and venue.
  • All work is electronically submitted. You may need to provide a printed copy of your final dissertation and poster. The estimated cost for this is around £20-£25 per student in the final year.

Please click here for a full breakdown of our fees policy

Find out more about the course costs and Financial Support available, or contact our Undergraduate Admission Team for more information.


Whilst every effort is made to ensure that the information contained on this website is correct, the College accepts no liability for any errors or omissions. Please note that details are subject to change without notice with regard to the provision of courses, course times and dates and the fees and charges levied.

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