Higher Apprenticeship (Level 4) inMarketing Executive

Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. Marketing teams generally work with external agencies to deliver specialist elements of their marketing campaigns.

A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills - these individuals are responsible for planning and executing tactical and targeted marketing activity.

Course Content

This Apprenticeship consists of a mixture of blended learning in the work place and taught delivery at Loughborough College.

Taught delivery includes Portfolio Building Class, Tutorial and the Teaching Element. Two consecutive weeks in College and one-week self-directed blended learning activities online throughout academic year.

Learner or company to pay for CIM professional membership which is £65 per year.

Off the Job Training Provided

On-programme is the learning phase for Apprentices to apply the academic theory to their own organisations and role, and to capture the skills, knowledge and behaviours developed on the programme and in the workplace. To achieve this, Apprentices need to complete off-the-job training during the on-programme phase of their Apprenticeship, this is tracked and monitored through our e-portfolio. This might be achieved through shadowing colleagues, E-learning, internal training and research as well as taught sessions by Loughborough College.

Course Content

Regular formative assessment, development of a portfolio demonstrating learning and development activities with their application in the workplace and a work based project. As part of the qualification, Apprentices must complete all units and be competent in real work environment.

Marketing executive / Institute for Apprenticeships and Technical Education

  • Marketing Concepts & Theories
  • Business understanding and Commercial Awareness
  • Market Research
  • Products and Channels
  • Marketing Campaigns
  • Interpersonal and Communications Skills
  • Service Delivery
  • Budget Management
  • Evaluation and Analysis
  • Systems and Processes

Where youcan work

Typical job titles include:

  • Marketing Executive
  • Marketing Officer
  • Marketing and Communications Officer
  • Marketing Specialist
  • Communications Executive
  • Communications Specialist

Key Information

  • Start date is set college Cohorts – September and January – Enrolment to take place the month prior to cohort start date. (Cohort start w/c – 12th Sep and 9th Jan)
  • The apprenticeship is primarily based in the workplace.
  • Within the first 14 months additional training is delivered at Loughborough College on Wednesday evenings, 5 - 9pm - Portfolio Workshop with Trainer Assessor and Delivery session (Dates to be provided on enrolment)

Entry Requirements & Functional Skills

Marketing Assistant L3 qualification or a minimum of two years’ experience.

Typically, 5 GCSE’s at Grade 4/C or above, including Level 2 or GCSE C/4 or above in English and Maths.

If an Apprentice has not already achieved Level 2 (GCSE C/4 or above) English & Maths they must: -Study for and achieve Functional Skills Level 2 English & Maths.

Initial Assessment on enrolment Level 1 Maths & English

Qualification(s) Obtained

  • L4 Apprenticeship Standard in Marketing Executive
  • L2 Functional Skills English and maths (if required)

Awarding Organisation

  • End Point Assessment Organisation (EPAO) of choice is CIM

Progression Opportunities

  • L6 Marketing Manager

Get in touch

Speak to one of our business development experts about how we can help you to grow your business.

Call: 01509 515461

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