Vacancy SEO AI Content & E-Mail Marketing Digital Marketing Apprentice
Vacancy overview
Code: 2000036991
We are looking for a motivated and creative Digital Marketing Apprentice to join our growing team and develop practical marketing skills. This is an exciting opportunity for someone who wants hands-on experience in modern digital marketing, with a particular focus on website content, SEO, email marketing and AI-assisted content creation.
Working closely with our sales and marketing teams, you will help improve our online presence, generate leads and create engaging content that supports business growth.
Your focus will be on the following 3 areas:
E mail marketing
- Customer post purchase - generating new flows, optimising existing flows, and reporting on revenue activity monthly
- Marketing E mails 2 x week based on promotions, ranges, targeting segments. Using Adobe to design on the existing templates, and managing and reporting on performance monthly to Manager and Director
- Developing an e mail marketing calendar, and supporting blog content
- Re ignition campaigns for lapsed customers
SEO AI website Content
- Following an in-depth analaysis into our website performance that we commissioned we are at the beginning of an exciting project to improve the organic exposure performance of our website, particularly front of mind incorporating AI best practice and techniques ( full training given )
- Developing content, based on a roadmap we have developed with an SEO agency. Researching competitor content, and keyword analysis. Understanding and reporting on metrics to measure success
- Image creation using ai Adobe software
Sales Office Support
- Gaining feedback for e mail marketing and SEO content
- Supporting additional requirements such as Data Sheet Creation and website product uploads
- Testing new software modules with the team as required
Requirements and prospects
- Applicants must be over 18 and possess a full UK driving licence with access to own car
Desired skills and personal qualities:
- Communication skills
- Attention to detail
- Presentation skills
- Analytical skills
- Creative
- Initiative
About the employer
ROSS HANDLING LTD
A leading family -run supplier of castors, wheels and material handling components. Operating out of Leicester for last 50 years, providing next day delivery nationally and internationally, as well as bespoke engineering solutions for business and industrial customers.
We offer a comprehensive catalogue of products ranging from Castors and Wheels, in every size and configuration. Speciality equipment such as jacking castors and trolleys, as well as Industrial components. With expert industry knowledge and a large stock holding customers come back to us year after year as we only supply quality products, we have them in stock for delivery, we offer expert advice, ensuring we get it right first time for the customer. We have been leaders in online digital marketing, capitalising on website development, focusing on user experience, Google, Meta and Microsoft advertising, E mail marketing and customer retention.