The aim of the CIM Level 4 Certificate in Professional Digital Marketing
(new syllabus 2024) is to provide the practising marketer with relevant,
contemporary marketing content to equip them for the current global landscape.
Learning is brought to life through meaningful and active assessment methods
which embrace the modern marketing industry.
This is a one year provision but you can start in September,
December, February or May.
Features & Benefits
The delivery of the Level 4 Certificate in Professional Digital Marketing is
enhanced by guest speakers, individual tutorial support and a range of
professional lecturers.
Lessons will be part-time, Tuesday evenings 6.00-9.00pm, face to face
taught sessions at Loughborough College.
You can choose to start studying in September, December, February or May
as each module can be achieved as a distinct, self-contained award which can be
built up to attain the full qualification.
The syllabus has been updated recently to reflect the changing issues and
practices within marketing and to reflect employers' views of marketing in
today's business environment, making this an extremely relevant
qualification.
The Awarding Body at the CIM commended Loughborough College for the
‘excellent performance of its students’ and ‘excellent standard of results
achieved’ during the December 2022 assessment session for the Marketing module
of the Certificate in Professional Marketing; a
decade of success!
Course Content
The CIM Certificate in Professional Digital Marketing consists of four
modules:
Marketing Impact - assessed by exam
Planning Integrated Campaigns - assessed by exam
Content Marketing - assessed by exam
Social Media Marketing - assessed by exam
Entry Requirements
To enrol onto the Certificate in Professional Digital Marketing you
must have achieved one of the following:
CIM Level 3 Certificate in Marketing/Digital qualification
Any relevant Level 3 qualification
Any UK degree or international equivalent
International Baccalaureate (equivalent to NQF level 3 and above)
Professional practice (suggested one year in a marketing role) plus
diagnostic assessment onto Level 4.
Additional costs:
In addition to Tuition fees, you will be required to register to become a CIM
member, and pay for assessment bookings.
£65 CIM membership fee paid directly to CIM
£130 assessment fee (per module) paid directly to CIM
You must be a minium of 19 years of age to study this
qualification.
Progression
Having completed your CIM Certificate in Professional Digital Marketing you
will be able to take your qualification with you into employment.This
qualification gives you the practical skills and knowledge to devise and execute
tactical marketing activities, and is highly valued by employers.
You can also progress on to study the Level 6 Professional Diploma in
Marketing/Digital Marketing.
Why Loughborough?
94%
of learners said the College campus provides a safe environment
90%
of learners said staff valued students views and opinions about their study programme